WisdomTree Embraces Crypto as Core Business with $150 Billion Assets

WisdomTree's Jonathan Steinberg reveals their crypto strategy is on track for profitability, managing $750 million in digital assets.

WisdomTree, a prominent financial institution managing assets worth $150 billion, is shifting its focus to cryptocurrency as an integral part of its business model. Jonathan Steinberg, the CEO of WisdomTree, expressed optimism about the company's initiatives in tokenization, indicating that they are approaching a profitable phase.

Currently, WisdomTree oversees $750 million in digital assets and has ambitious plans to innovate and enhance the existing financial infrastructure. This strategic move reflects the firm’s commitment to modernizing its operations and adapting to the evolving landscape of the financial industry.