EY Urges Companies: Own Your Wallet to Retain Customers

EY experts highlight the importance of digital wallets in modern finance, urging firms to adopt this strategic asset for customer retention.

According to leaders in EY's Digital Assets division, Mark Nichols and Rebecca Carvatt, the concept of a digital wallet has evolved significantly beyond its initial role as merely a cryptocurrency instrument. They contend that it has now emerged as the essential strategic interface for the future of global finance.

In today's rapidly changing financial landscape, possessing control over a digital wallet is crucial for firms aiming to foster customer loyalty and enhance their services. Nichols and Carvatt emphasize that to effectively engage with consumers, businesses must prioritize the ownership and management of their digital wallets.